advertising the romney camp is doing, how effective it is? >> for one thing they're far behind in terms of spanish language ads, far behind the obama campaign. they've only spent about half as much as the obama campaign had. that number has rampd up dramatically. they say they're going to do a full ad blitz in the last month. they introduced a new ad today which attacks president obama for leaving a $6 trillion national they say for the children and grandchildren. they talk abou, this is the spanish-language ad, they talk about how this is going to be a debt they're going to have to pay. they've also come up with some ads where they talk, where you have hispanic voters talking about why they feel disappointed in president obama. where they feel that his promises were not kept. so those are some of the things we're starting to see from them. things that seem a little bit more artful, that some analysts have told me that they think actually are more on the mark, might have more resonance with the hispanic community >> woodruff: very quickly. co